Product Intake — WEDRAWN

Step 1 of 5

Tell us about your idea

What is the product?

Plain English — no jargon required.

What problem does it solve?

Who has this problem, and why does it need to exist as a physical product?

What is the target market?

Which category fits best?

Kitchen & home Outdoor & sporting Baby & kids Pet products Personal care Travel accessories Consumer electronics Other

Do you have sketches or inspiration images?

Yes, I'll upload them I have reference links No — just a description for now

Step 2 of 5

Business basics

Is this business already established?

Yes No

How is your business set up?

C-Corp S-Corp Partnership Sole Proprietorship

Would you like help deciding what structure is best for this business?

Yes No

Target retail price:

What would a customer pay?

Target margin:

Gross margin goal, if you know it.

Where will this sell?

Amazon My own website (Shopify / DTC) Retail wholesale Kickstarter / crowdfunding Not sure yet

Year 1 sales goal:

Under 500 500 – 2,000 2,000 – 10,000 10,000+ No idea yet

Under 500 units can make per-unit manufacturing cost very high. We'll flag this in your report and suggest alternatives.

Available budget for development + first production run:

Under $5k $5k – $20k $20k – $50k $50k+ Prefer not to say

Step 3 of 5

Product Requirements

Non-negotiables — pick everything that applies:

These become your hard design constraints.

Low cost Premium look & feel Durability Lightweight Eco-friendly materials Food safe Child safe Waterproof Simple to assemble Patent potential

Any specific materials in mind?

Leave blank if unsure — we'll recommend options.

General vibe — pick all that apply:

Modern Minimalist Maximalist Bright and poppy Simple and understated Traditional Bohemian

How important is the carbon footprint or sustainability of the product to you?

Keystone A consideration Not important

Step 4 of 5

Timeline & Risk Tolerance

When do you hope to launch this product?

ASAP (under 6 months) 6 – 12 months 12 – 18 months No hard deadline

Under 6 months is very aggressive for a physical product. Tooling alone takes 4–8 weeks. We'll build a realistic timeline into your report.

How familiar are you with the physical product design and development process?

Newbie here, not at all Some working familiarity I've launched products before Expert status

What would make this project a failure?

e.g. "If landed cost exceeds $12" or "If MOQ is over 2,000 units." This is one of the most useful things you can tell us.

Kill criteria aren't pessimistic — they're how smart founders protect themselves. We'll reference yours throughout your report.

Step 5 of 5

Anything else we should know?

Competitors or inspiration products:

Links, brand names, or Amazon ASINs. Even "I want it to feel like [Brand X]" is useful.

What keeps you up at night about this idea?

How did you hear about us?

Google search Referral Social media Other